Releasing a film on Eid has become a tradition for Bollywood actor Salman khan. But since this year the release of his film Radhe was delayed due to Coronavirus, Bhai has something else planned for his fans. On Sunday, the Sultan actor revealed that he is launching a line of self-care and grooming products under the brand name FRSH, starting with sanitizers. Salman Khan already owns renowned brand ‘Being Human’ and FRSH is his latest commercial experiment.
The brand has been co-created by Scentials beauty care and wellness Pvt. Ltd, a company that has been co-founded by former tennis player Mahesh Bhupati and focuses on celebrity-led beauty brands.
Salman khan launched the brand through social media on 24th May via a video message. In the 2 minutes long video he disclosed that he was initially planning on releasing deodorant as the first product of his new business venture, but seeing the need of the hour, he decided that launching sanitizers would be a much more suitable option. He further said that body wipes, deodorants, and perfumes will also soon be added to the range of products.
Launching my new grooming & personal care brand FRSH! @FrshGrooming— Salman Khan (@BeingSalmanKhan) May 24, 2020
Yeh hai aapka, mera, hum sabka brand jo layega aap tak behtareen products. Sanitizers aa chuke hain, jo milenge aapko yaha https://t.co/L3U5PlsGlt
Toh try karo!@FrshGrooming ko follow karo! #RahoFrshRahoSafe pic.twitter.com/iuteEphLzd
Salman has chosen “Raho frsh, Raho safe” as the tagline of his new brand. Currently the products are only available on its official website frshworld.com but soon they will be available in retail stores as well. The price range of the products is also quite standard, with a 100 ml bottle costing RS. 50 and a 500 ml bottle costing RS. 250. The company is also providing discounts on its website.